three people on county road promoting the county call service

countycall window sticker

A new pilot project ‘CountyCall‘ was launched in October 2015 on County Road in Liverpool, aimed at making the busy shopping street in North Liverpool, a safer place to work and shop. County Road had suffered a large number of attempted burglaries over the past few years, and the impact on staff and shoppers – as well as retailers’ loss of trade and damage to property - was significant, which is why the initiative is so vital.

An SOS alarm system was discreetly installed in 75 retail units; monitored by our Control Centre, with agreed protocols for when required in an burglary or other emergency. This was to particularly benefit businesses associated with the night time economy.

Commenting on the project Councillor Roy Gladden, Chair of the Mary Portas High Street Innovation Fund, said: “We’re determined to make County Road one of the best shopping districts in the city again. The social impact of this project is huge in terms of acting as a deterrent for criminals, reassuring retailers and shoppers and supporting our wider commitment to the ongoing regeneration of North Liverpool.”

Terry May, Chair of County Road CiC, who owns the bars ‘Segura’ and ‘Bernie May’s’ on County Road, added: “Everyone should feel safe at work. There is a sense of fear amongst staff, and we as business owners are responsible for their wellbeing and protection, so we are delighted with the introduction of CountyCall.”

The project is being jointly funded through the Mayor’s Neighbourhood Fund in conjunction with County CIC, and has also attracted interest from other partner organisations including Everton FC who are sponsoring part of the project within their ‘Blue Mile’ initiative in the County Road area.

Every retailer taking part in CountyCall will have the 'CountyCall' sticker in their window to show they are involved in the scheme.


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